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Amazon Brand Registry

Amazon Brand Registry support that helps you enroll your brand correctly, protect your listings and unlock brand tools such as A+ Content, Stores and Sponsored Brands.

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See What's Included

Who it's for

For Brands Ready to Take Ownership on Amazon

Brand Registry links your trademark to your brand on Amazon. We guide you through enrollment and set up the tools that come with it, so your brand is properly represented.

Who it's for

  • Brands with a registered or pending trademark preparing to enroll
  • Sellers who started an application but got stuck
  • Brands expanding into new Amazon marketplaces
  • Brands that want to use A+ Content, Stores and Sponsored Brands

Problems we solve

  • Unclear trademark and application requirements
  • Applications delayed by missing or mismatched details
  • Other sellers changing or misusing your product listings
  • Not knowing which brand tools are available or how to use them
  • Enrollment completed, then brand tools left unused

What's included

From Eligibility to Brand Tools

The core areas we cover for your brand. The exact scope is agreed with you at the start.

Eligibility Review

Checking your trademark, brand name and product details against Amazon’s requirements.

Application Support

Preparing and submitting your Brand Registry application with accurate brand and product information.

Verification Guidance

Guiding you through Amazon’s verification step, which goes to the contact on the trademark record.

User Roles and Access

Setting up Brand Registry user roles so the right people have the right access.

Brand Protection Setup

Showing you how to use Amazon’s tools to find and report listings that may infringe your brand.

Brand Tools Activation

Getting A+ Content, Stores and Sponsored Brands ready, with our related services available.

How it works

How We Handle Your Enrollment

01

Eligibility Check

We review your trademark, brand and products against Amazon’s requirements.

02

Application

We prepare and submit the application with you.

03

Verification

We guide you through Amazon’s verification step until the brand is enrolled.

04

Setup

We set up user roles and get your brand tools ready to use.

Enrollment journey

From Trademark to Brand Tools

An illustrative view of the Brand Registry journey and the tools it unlocks. Steps and available tools are set by Amazon and can vary by marketplace.

Illustrative journey
TrademarkA registered or eligible pending trademark
Application
ApplyBrand, trademark and product details submitted
Verification
VerifyAmazon confirms the brand through the trademark contact
Setup
EnrolledBrand tools ready to use
A+ ContentRicher product pagesImage and text modules below the listing

Explain, compare and reassure shoppers with branded content.

StoresYour own Store on AmazonA multi-page brand destination

A browsable home for your range and your brand story.

Sponsored BrandsBrand-level advertisingAd formats that feature your brand

Ads that showcase your brand and range, not just a single product.

ProtectionBrand protection toolsSearch and report potential violations

Tools to find and report listings that may infringe your brand.

AnalyticsBrand AnalyticsSearch and customer insight reports

Reports that help you understand how shoppers find and buy your products.

ControlMore influence over listingsBrand attributes and product details

Greater influence over the product information shown for your brand.

FAQ

Frequently Asked Questions

Straight answers about Brand Registry with us.

Do I need a trademark to enroll?

Yes. Amazon requires a registered trademark, and in some marketplaces an eligible pending trademark application is accepted. We will check what applies to your brand.

No. Amazon makes the final decision. What we do is make sure your application is complete, accurate and consistent, so avoidable issues don’t slow it down.

Amazon sends a verification code to the contact listed on the trademark record. That code is entered in Brand Registry to confirm you have the right to represent the brand.

No, but it gives you tools to report potential violations and more influence over your product listings. We show you how to use them effectively.

Brand Registry unlocks tools such as A+ Content, Amazon Stores and Sponsored Brands. We offer each of these as a service, so enrollment can lead straight into execution.

Engagements are custom-priced based on the number of brands, marketplaces and the support required. Book a free consultation and we will recommend an approach that fits.

8+

Years in eCommerce and Amazon

768+

Projects completed

Global

Amazon marketplace experience

Certified

Amazon Ads Foundations Certified

GROW • OPTIMIZE • SCALE

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